How You Can Use
Audio On Your Site
Copyright 2004 Patric Chan
How many times have you come across websites
with audio you can listen to?
A few? Or many?
Most established internet marketers are using
audio on their sites now. This proves that audio
is one of the many 'weapons' internet marketers
are using to increase their online business results.
You can use audio in many ways. Either you
use it to increase your sales or conversion, it
works like a charm.
Here are a few unique ideas on how you can
use audio on your site:
1. Use audio to increase credibility
Instead of using plain text testimonials, now you
can do an audio recording of testimonials to your
product in a human voice! By doing this, your
testimonials will sound more believable.
2. Use audio to build your list
Ever thought of using an audio newsletter instead of
a text newsletter?
Here's an idea. What if, you could do interviews
with experts that your subscribers would like to hear?
You can create a weekly audio newsletter
interviewing the experts. Not only will this help
you to grow your list, it will generate traffic to your
site. You can use reliable audio software like
MP3 Sound Stream to host the audio on your site.
So, whoever wants to listen to the audio, they will
need to come to your site to play it.
3.
Using audio make you more 'human'.
What if, you send a 3 minute greeting to your subscribers
dropping in to say 'hello' to them occasionally? It will help
you to build your rapport with your subscriber because
you'll appear to be more 'real'.
You can use an audio postcard for this strategy.
4. Use audio to attract attention
The audio will capture the visitor's attention to read the
your website's content. This helps me to get the
visitor's attention.
5. Being unique
Not all marketers are using audio yet. Why wait?
Use audio on your site to be unique, savvy and
professional. Now is the time to stand out from the
crowd.
We can only motivate our visitors through 2 methods,
visual and auditory. Other senses will not be applicable
because the visitors can only see or hear us. Research
has shown that not all people prefer visual information.
The auditory group of people are more motivated by
sound, rather than seeing.
So by adding audio, you'll be able to capture both
market groups of people, the visual and auditory.
Now, use this audio on your site if you want to get
better results for your online business.
All the best.
Patric Chan
CEO, PatricChan.com
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About the author:
Patric Chan is a direct response expert, internet infopreneur,
marketing strategist and author. At the age of 24, he had
achieved many extraordinary results in the internet marketing
world. He is currently consulting clients in Malaysia and from
all around the world including United States, Australia and
United Kingdom.
He had joint-ventured with many famous internet
marketing experts in product creations and selling online.
For more details visit:
http://www.patricchan.com
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. :)
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