Effective List Building Strategy
Once your report is out, other internet marketers pass it along throughout the internet to their lists because you have a good report (make sure the report contains some of the best information you know).
At the end of this report will be a free offer that leads to one of your squeeze pages.
You’ll find you get 20 subs here and 20 subs there. That’s powerful. Because you just take a few hours to write a report, get it in the hands of a few people, and it can spread throughout the net like a virus with no more work on your part.
Another benefit of using viral reports to build your list is that doing this is much like article marketing (except without slaving away to dominate Google). Here’s what I mean: Readers of your report become your subscribers. This is much like a reader of an article becoming your subscriber. The report sells yourself and plants your level of expertise into the reader’s mind. In a way, it pre-sells whatever you’re selling.
Using viral reports to build your list is different than setting up a squeeze page, getting a subscriber, convincing them that you’re credible, then selling to them.
Instead, your report convinces the prospect that you’re credible, then they opt-in on your squeeze page, then they buy. Before they even read your first e-mail, you’ve already built at least some level of trust in you because of the expert information within the report.
If you want to use viral reports to build your list, then simply:
1. Write a short, amazing report with giveaway rights and make sure to put a link to your squeeze page at the end of the report.. Give away your best information so that readers of the report will feel inspired to pass it on (give away the type of secrets you only discover in high dollar courses).
2. Get the report into the hands of your current subscribers/JV partners/others and watch it go viral.
If you want to make it easier to be spread, then just allow your affiliates and JV partners to brand the report with their affiliate link to your product.
How To Write Your Report In 24 Hours Or Less?
I’ll give you fast start tactics to creating your very own report and some of these tactics will literally enable you to do this in 24 hours or less. Your report should have these characteristics:
i) Short and sweet, between 3-20 pages, not more
You’d want to hold the attention of your readers, so being too draggy will discourage that. And if they decide to close and read it another time, you can be 90% sure that never happens.
ii) Tightly themed around the topic you had decided on
iii) A great title
The title must convey strong emotion, benefits and command instant attention.
With that said, here’s a 2-step guideline to get you started in creating your report:
1. Create A Template
The easiest way to begin is by creating an outline, or standard template, which you can use for unlimited reports.
Begin your outline with an ‘Introduction’. It’s the best opportunity to introduce yourself and inform readers exactly what they can get out of the report.
The next step will be to either create a Table of Contents.
Make sure your chapter titles are descriptive and ‘attention grabbing’ too. This is a good way to ensure your ebooks get READ!
Finally, include a ‘final word’ or conclusion.
Here’s a simple format based on the above you can model on:
Introduction
Table Of Contents
Chapter One
Chapter Two
Chapter Three
Conclusion
2. Get content fast
This is the most tedious and for many, scary part. But don’t worry you’ll be filling your report with content in no time flat. The challenge would be to create or get relevant content fast.
You can get content related to what your market wants quickly by using what’s already available!
The following are 4 powerful techniques in generating instant report content:
- Compiling Offline News
Write a quick report or commentary on important issues related to your market that you’ve read offline. For example, a piece on search engine news in the tech section of your local newspaper, or a good magazine write-up in ‘Entrepreneurs’.
I’m NOT advocating ‘copying’ content; instead use them as a guide or framework for a commentary in your own words.
A quick way to use this method: Look at various recent magazines of the same niche and grab ideas off them. Try doing this at your local library where it’s quiet and relaxing. To do something of this nature online, you can visit news site of your targeted market. For instance, try www.internetnews.com for IT niche market.
- Outsourcing
Another way to create content is simply to outsource it, be it free or paid.
A popular method to create products used by many ‘writers’ would be to engage ‘ghostwriters’. Ghostwriters are behind-the-scenes writers who will create a product (book, article, etc.) for you for a fee.
The advantage is you retain the copyright and get to put your name on the finished product as if it’s your own – becoming an instant writer in this way.
While I’m not sure you’d want to use this approach for reports, it’s an option you can consider. Try looking for quality ‘ghostwriters’ at www.elance.com and www.guru.com.
A much ‘cheaper’ method of outsourcing your writing is by Joint Ventures.
This is a commonly used approach to creating reports on the fly. Send a polite email to experts asking for help and contribution. This can be in the forms of short interviews with these experts.
Or co-author with an expert and give them a promotion in the report as well. This will need some ironing out but the advantages are obvious, especially if the people you approach are famous. You get an instant boost to your business and name.
Not all will reply and help you out.
- Forums
This resource is a fast way of getting contributing writers for your report. Post a request in your favorite forums. You’ll be surprised at the positive responses received. The respond rate will increase if the forums are active and highly participated.
Offer people an attractive incentive to help you. This could be anything from a link to their website or valuable bonus (products, resale packages, free ads, etc.).
- Public Domain Information
Public domain information can be classified as copyright-free works that is available for the public to grab and use. This includes text, books, images, music, etc. They may fall into either of these categories:
i. Information and figures from the government and it’s agencies
ii. Publicly available materials donated by writers and contributors, or
iii. Works which becomes public information due to loss of copyrights
In general works that are created before 1923 is in the public domain now. Those created between 1924 and 1963 is in the public domain unless the copyright was renewed (and mostly they’re not renewed).
How can you create mini ebooks using public domain?
You can simply modify and re-compile them into your own! Some creativity and planning may be required here, but anything you modify from the public domain automatically gives you a copyright on the modified version (with enough modications), lasting 50 years after your death.
The easiest way to find public domain information is to type in ‘public domain’ as search terms into any search engine.
Or try “Project Gutenberg” which is an amazing archive of thousands public domain books you can grab instantly at www.gutenberg.org.
If you like what you read from this post, please feel free to leave a Comment.
-Patric Chan
www.youchandoit.com
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