If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… it’ll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free at www.sundayemail.com. You can still read the archive at my old blog.
You know– sometimes my Sunday Emails can be harsh. Cuts through like a ninja’s blade. But come on, they’re my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.
So if you can relate to what I wrote when reading it– good because I know it had just served the purpose of helping people.
Re: The Story Of My List
In 2003, I discovered the most important thing that I have to do in order to make money online consistently - it’s none other than building a mailing list.
Back then, I was nobody and don’t even have a product of my own. My first product, which is a personal development ebook, was only created in middle of 2004.
Today, I want to share with you the pivotal point of how I get to where I am and I think if you absorb the lessons behind the story, you’ll accelerate your internet success. No kidding.
You see, when I first started out, I don’t know any ‘advance’ tactics or strategies to get traffic.
It all started with an opt-in page.
Not a website or a blog and so on, but just a single page that does nothing else than asking the website visitors to subscribe. That webpage is still active today, eSuccessMastery.com, although the design have changed since the first time it was published.
The way how I built my list at that time was by offering a free ebook for anyone subscribing to my list. Once they subscribed for free, they’ll get my free ebook. Now, this tactic might not be very effective anymore today - remember, this was used 6 YEARS AGO.
But the concept is still evergreen - it might not be an ebook, it could be an audio course or a video tutorial to make the offer more attractive.
Understand this list building mechanism: You will get subscribers if you give a GOOD REASON for your website visitors to subscribe and if it’s totally risk-free (they can unsubscribe anytime they want) for them. That’s it. There’s no real ‘magic’ to list building, the rest are just the elaborations, tactics and technicality. No offer, no opt-in. No opt-in, no list. Got it? Good.
Just think it this way– if you give enough value, people will be willing to ‘trade’ their email for that. But at the same time, you cannot give over-value because it’ll look ‘desperate’ or too-good-to-be-true.
Now, I won’t get into the details of how the opt-page should look like or what is the content of your free gift to be valuable for the trade. You got to do your own reading on copywriting and product creation. I’ve got the Chan Do Internet Success System Version 2009 to show you how to do that and I’m proud to sell you to buy right now because it’s the BEST VALUE course I’ve ever sold, period.
The only missing ingredient to build a list is traffic.
And I’ll tell you how I get my traffic when I first started out in 2003…
My free ebook was distributed for free at www.free-ebooks.net. Not only that, it was on its main page as ‘top download’. This website is ranked on page #1 of Google for the keyword called, ‘free ebook’ and gets traffic from many other sources.
Now, inside my ebook, it has a link back to my opt-in page and many of the readers actually end up going to my webpage to find out more of what I have to offer. Then they subscribe.
I could spend 6 months trying to learn about search engines and still fail miserably. Or I could spend my time to build a relationship. This is why, I’ve published the “The Internet Marketing ‘Secret’ That Gurus Don’t Tell” article the other day to stress the true secret of internet success. My friend, FOCUS ON RELATIONSHIP.
This goes without saying that I’ll be forever grateful to Eva Almeida (owner of free-ebooks.net at that time) for helping me. Today, if she asks any favor from me, I’ll definitely say ‘yes’without even thinking twice (see how relationship takes effect again?). Now, at that time, I could present the best offer possible and she might still say no. This is why it’s critical to build a relationship first before anything else.
I’ve read comments on my blog saying that it’s hard to get joint venture partners to promote their products because they can’t promote the joint partner’s products without having a list.
But I disagree.
Because you’re not thinking creative enough or willing to work harder. I know it sounded harsh and if you feel the pinch, then I think I’ve done my job to wake you up. Stop reading if you don’t like the ‘pinch’ or to face the truth. I couldn’t care less because I want to give my attention on people who have a passion to be successful – they’re much easier to show them how to reach there.
If you don’t have a list, doesn’t that just remind you that you need to build one? Otherwise, you’ll still have this lame reason next year. Note this: Everyone started with NO LIST.
Don’t want to build one YET?
Fine. Then take out some money from your pocket and buy PPC/Google Adwords traffic or newsletter ads (you can find a directory of newsletters that are selling ads everyday at www.direzines.com).
Don’t have the money to buy ads? Well, then start saving your money to invest for your business. Enough said.
Summary - two keys to your internet success, your list and your relationship with other people.
If you’ve find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.