Just to make sure that I got everything covered, let me first explain what is pay-per-click (PPC) advertising - it’s an advertising method where you’ll only pay for your ads if they’re being clicked. The most famous PPC program out there is Google Adwords and I’m a big fan of it.

You know, you can read the best Google Adwords ebook available in Clickbank.com or uncover the secrets to get the lowest bid or whatsoever tactics about PPC, but you’ll still not get far.

I’m telling you this so that you’ll stop get diluted with the nonsense courses out there promising you to make 5-figure income with running some ads on Google Adwords.

First, I’ll tell you why - if you want to make it big with PPC, you can’t be running just a handful of ads. You need to have hundreds or even thousands (no kidding). So even if you uncover some super secrets to PPC cash cow, you’re still restricted to only 24 hours a day (much lesser since you need to eat, sleep and do other things more important in your life).

Next, having a profitable PPC ad does not guarantee you tomorrow’s profit. By tomorrow, your competitor could already be in the game and wiping you out. That’s fact, and that’s the ugly truth.

You want to know what the real PPC fellas are not telling you?

They’re not competing with you on the same ground. Simple.

YOU CAN’T BE IN THE PPC GAME AND MAKE IT BIG IF YOU DON’T HAVE SOFTWARE DOING THE WORK FOR YOU.

The truth is, you need tools and automation to “play” in this game and win big. Honestly, that’s the only way (whether you like it or not).

Let me tell you the main two tools’ functionality that you’ll need:

1. The one that will save you time.

You cannot be setting up ads one-by-one, manually. I mean, you can but don’t expect to make tens of thousands of dollars doing it this way. You need software that can create 100 or 1,000 ads with a few clicks of a button. Just to try to think it this way - if an ad can make you $10 and it takes you 15 minutes to set up, you’ll need to spend 25 hours to put up 100 ads to make $1,000. This is why you need a software that can set up 100 ads to make you $1,000 in 15 minutes.

I’ve found an awesome software from Google called the Adwords Editor to help you to save time as much as possible and it’s free. Get it at http://www.google.com/intl/en/adwordseditor/index.html. However, it’s not very user-friendly but it’s sure a useful tool!

2. The one that do the marketing for you.

In the early part of this article, I talked about losing your profitable ad to your competitors. Why? It’s because they’re using tools to monitor on your ad and uses ‘artificial intelligence’ to beat you. Here’s a trick to make money with PPC without your own products – research on other advertisers who are making the big bucks.

Here’s what I mean - if you know an affiliate marketer who is making a killing by promoting a certain affiliate program with Google Adwords, what’s stopping you to promote the SAME affiliate program with a similar version of his ad copy, keywords and even the landing page? If it’s already proven, just follow. Spy Fu is an example of research tool to beat your competitors (or to follow them) and you use it’s free version to get started with.

You can ignore my advice about PPC - that’s fine. But the day I’ve started using tools, I’ll never do it manually again because I know the kind of advantage I’m getting from the rest of my competitors. Go ahead and buy another PPC/Adwords ebook and be excited. And that excitement won’t last long because once your competitor discovered your recipe, it just take a few minute for them to be in front of you and multiply that with hundreds of other ads.

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