Patric Chan's Official Blog

One of the best ways to generate targeted instant traffic is by using Google Adwords. It’s a pay-per-click search engine advertising tool. If you’re totally new to what I’m saying, just go to Google Adwords official site to read more at
www.google.com/adwords

Before you want to take my words for what I’m going to share, I want to reassure you that I know and I have been using this tool. I’ve used Google Adwords to attract tens of thousands of traffic to several of my online niche websites since 2003. You know, you can get a lot of information and tips on the internet. But some of them who teach you might have no clue how to do it but just ‘copy’ from other people’s book base on theories, NOT real-life experience.

To see the proof clearly, click here to enlarge the image.

It’s very important that you’re bidding on the keywords correctly to save money and also, attract the targeted traffic to your website. If you did not know, there are 4 ways how you can instruct your keywords to appear when someone is searching for them.

Broad Match (by default)
“Broad match” means that ads for the keyword ‘tennis shoes’ would be triggered by search terms containing the words tennis and shoes regardless of their position. So an ad could appear next to search results for free tennis worn shoes or tennis shoes by Nike. Ads will also automatically show for such expanded keyword matches as plurals and relevant variations.

Phrase Match
By putting quotation marks around a keyword phrase “tennis shoes” ads appear on searches with tennis followed by shoes. Now we see all the searches for tennis shoes, or any other possible combination. But we would not reach people who type tennis worn shoes or tennis game and shoes – the ad does not appear if the search contains any other terms between tennis and shoes.

Exact Match
By adding brackets around a keyword [tennis shoes] you are specifying an exact match: your ad appears only when someone searches for the phrase tennis shoes without any other words before or after, and with tennis and shoes only in that order. This type of matching is especially recommended for single-word keywords.

Negative Match
We can also use negative matching to eliminate certain searches that may be irrelevant. To do this, we enter keywords tennis shoes and added a -free, -pictures. This gives us all those searching for tennis shoes and all word combinations including tennis shoes, but not those who searched for free tennis shoes or tennis shoes pictures.

So what’s the point?

If you want to get the best result when advertising via Google Adwords, using the Exact Match will gives you the best result. However, you’ll get less traffic.

If you want to attract a lot of traffic, use Broad Match but the quality of the traffic will suffer because you are going to attract untargeted traffic.

My suggestion?

Use Exact Match and Phrase Match. The way to overcome the ‘little traffic’ problem is to bid for MORE KEYWORDS. So instead of using 200 keywords to bid, crack your head to think of 400 keywords. Problem solved.

It’s wasting money to attract a lot of traffic but not targeted because it’s difficult to monetize untargeted traffic to profit.

-Patric Chan

P.S: The best way to advertise with Google Adwords is to spy on your competitors first. This is the software you can use to do this effectively –> Click Here.