Patric Chan's Official Blog

One thing that makes WordPress site different to a standard HTML site is that everything you publish on your WordPress site appears chronologically. If you write and publish an article post on your site today and do the same thing again tomorrow, tomorrow’s article will push the one you published today further down the page.

On the other hand, one of the beauties of using WordPress is that it is incredibly easy to add new content to your site. To add new content, all you need to do is click the ‘Write’ link at the top left of the page, write what you want:
 
And then hit the ‘Publish’ button over to the right to have this content published to the net almost instantaneously:
 
You will note that you have the option of writing a new ‘Post’ or a new ‘Page’. If you choose a ‘post’, then whatever you have written will appear chronologically on the main ‘homepage’ of your site. If on the other hand you create a brand new page, there will be a link to that page from the homepage of your site, but the page that you have just created will not appear chronologically on that homepage.

In terms of the kind of content that you should add to your site, think about the kind of visitors you are going to attract. Anything that you can add to your site which will be of interest to your visitors adds extra value to it. Thus, adding written articles about training boxer dogs, videos that highlight dog training techniques, articles about various different types of dog food (don’t forget that you are promoting a dog food product) and literally anything that will be of interest to visitors is fair game.

If possible, a significant percentage of the content that you publish on your site should be unique, content that you create (or have been created for you) which cannot be found anywhere else.

However, you can ‘bulk up’ your site with content that your visitors will nevertheless find valuable by downloading and republishing articles from major directory sites like EzineArticles and GoArticles on your site. As long as you leave the original author details attached to these articles, republishing them in this way to add extra content to your site is perfectly acceptable.

Nevertheless, you should aim to have a site that features content that is overwhelmingly unique. Creating content of this nature is not however particularly difficult, probably nowhere near as difficult as you might imagine. For example, visit the two article directories highlighted in the previous paragraph, read a few articles that are appropriate to your market and then re-write them in your own words.

Whilst content that other people have written is copyrighted, the ideas or concepts behind those articles are not. Consequently, there is no reason whatsoever why you cannot take other people’s facts, information and ideas and recycle them into your own unique content materials.

Look for appropriate video materials on sites like YouTube. These can be added to your site simply by copying the ‘Embed’ link that you will find next to any appropriate videos that you want to use.
 
Paste this link onto your site, and the video should appear, although if you have any difficulties, there are plenty of video plugins available in the WordPress directory. If you cannot ‘Embed’ the video, use one of these plugins to help you.

The essential facts about the content that you and to your site is that it should be closely related to the topic of your site and it should be of interest and value to anyone who is interested in your subject matter.

On a site that is primarily focused on boxer dog training, for example, which is a form of niche marketing and the vast majority of your content should also focus on training boxers. However, even after adding all of this boxer dog related content, you still have no way of making money on your site as yet.

Then, the next step will be to promote an affiliate program related to such product that you can find easily at clickbank.com.