Ideally, your domain name should be one that is directly related to the primary subject matter of your site, although that may be situations where you choose a domain name that is related to the product or service you are promoting.

This is important, because having a domain name that is appropriate or related to the primary subject matter of your site makes it easier for both human visitors and the search engines to understand what your site is about from that domain name.

It also helps when you are promoting your business a little further down the line, so choosing the domain name that is directly related to your topic has plenty of value to your business.

I mentioned that sometimes, you will choose a domain name that is related to a product or service that you are promoting. This is most appropriate if you were going to create your own product as in this case, you would try to give the product a name that is directly related to your subject matter.

Hence in this situation, the topic of your site, product name and the domain name you choose would all logically tie together very neatly.

For example, if you were going to make your own product that is specifically related to boxer dog training, you would choose a name for your product where the appropriate domain name is still available.

If you were going to create ‘The Boxer Training Bible’ for example, you would check that the same domain name is available before starting the product creation process.

As every domain name on the internet has to be unique (there is, for example, only one Google.com or yahoo.com), if someone else has already grabbed the name, you cannot do so.

Because every domain name is unique, you should try to come up with a list of the least half a dozen viable alternative names before beginning the registration process. By doing so, you ensure that a least one of the names which you are considering registering is still available.

In the current scenario, the primary thrust of the site that you are considering building is to give people information about dog training and in particular, how to train boxer dogs. Consequently, it makes sense to focus on boxer dog training when you are registering your domain name.

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