How To Have 78% Opt-In Conversion

Patric Chan — Mon, 28 Sep 2009 08:27:46 +0000

First of all – I want to tell you that there’s a reason why I’m sharing my own tracking result and techniques for free. You’ll find out why after reading – it has nothing to do with buying any courses.

Here’s a screen shot of the stats captured in my Aweber account:

I use Aweber for my autoresponder.

If yo’re long in the internet marketing niche, you’ll know that conversion at 78% is VERY HIGH. Anyone getting 40% will probably be celebrating. I know this to be true because most of the launches that I’ve promoted normally convert at less than 34% on their squeeze pages or optin pages.

A little bit of history for the case study– this is an opt-in page for a new product I’ve launched at www.youchanbewealthy.com which has NOTHING to do with internet marketing. Other than selling in the internet marketing niche, I have several other online businesses – especially those in niche markets that are not exposed.

“Do you want to know how to increase your opt-in conversion based on real life proof?”

The common one you’ll hear is on the site design and the copy. I would say that’s true, in general. But it’s not the universal truth because if you were to ‘steal’ someone’s converting page and copy for your own use, there’s no guarantee you’ll get the same conversion. This is simply because you do not know the mechanism going on at the back. Does that make sense? It’ll help, but I wouldn’t bet on it’s success.

It’s what your copy’s promising – THE OFFER. What will they get if they decide to subscribe. I’ve also conducted a test of numerous offers – giving more free gifts to get visitors to subscribe DOES NOT equal to higher conversion. And even if they do, what are the chances that they’ll remain as your subscriber or read your future messages?

The main concern you need to focus for getting higher opt-in conversion is identifying the traffic source. Just by realizing this will make you richer. Put it this way – if your opt-in page is about ‘golf swings’ and it’s being read by a golf player, he’ll be more likely to subscribe than a car mechanic. Stop trying to get more traffic but focus on only targeted traffic source. They’ll more likely to subscribe and buy from you at later stage. This is ‘basic’ but most people ignore it because it’s more ‘exciting’ to get traffic.

The next part is, is your credibility which you have. I mean, you can throw a stupid copy and you’ll still get people to subscribe if you’re known for giving real value.

And credibility has a lot to do with relationship – how you connect with your website visitors and previous subscribers. If they’ve gained great content from your site or list, they’ll be more likely to subscribe– regardless of whether you’ll be promoting any products to them.

So that’s why I’m sharing this information for free. When I post valuable content on the blog, the visitors will be more interested to subscribe to my list because they’ll be able to know it’s the real deal – that I teach based on results and proof.

And my current subscribers will be more likely to subscribe to other opt-in page I recommend because the relationship is already built.

Just to make sure everyone awares why bumping up conversion is so critical – assuming you get 1,000 visitors. If your conversion is only 20%, you’ll be getting 200 new subscribers. If you can increase it to 50%, that’s an extra 300 subscribers into your list. Assuming you stick to only 20% conversion, it’ll take you 2,500 visitors to get the same result as a 50% conversion page.

And let’s say, it’ll just cost you $0.10 cent per click from Google Adwords – that’s an extra $150 cost which you can use to pay for your hosting, autoresponder, shopping cart, etc EACH MONTH.

Now, just increase 1,000 to 10,000 over a period of time – you’ll end up spending $1,500.

But if you work on your conversion each time you want to build a mailing list, it’ll just take you one time effort to make it right in the first place.

Please leave a Comment if you find value of what you’ve read. It’ll be most appreciated because I read all of them personally. (smile)

Thanks,

Patric

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Overlooked, underestimated.

Patric Chan — Mon, 21 Sep 2009 13:25:06 +0000

Overlooked, underestimated.

Print command.

That’s just a fancy name for copywriting but it actually means that way.

Don’t tell me it doesn’t work anymore because people are doing videos nowadays. If you say that to million-dollar copywriting experts like Alan Forrest Smith, Michel Fortin, Brian Keith Voiles, Jo Han Mok, Dan Kennedy, Eben Pagan, etc – I think they’ll give you a stare in your face.

Although videos are great and some copies are already integrating videos with them, BUT print copies ALWAYS WORK. Videos might work but copies ALWAYS WORK. On top of that, copies work in all sort of marketing mediums
from postcards to advertisements in Reader’s Digest or Men’s Health. Here’s how I define a great copy – IT COMMANDS YOUR READER TO TAKE ACTION.

Other main factors that separate a normal copy and a ‘million dollar copy’ should be…

* The copy creates appropriate expectations of result in the reader. It highlights every benefit, while never exaggerating or misleading – even by omission. It also never leaves the reader feeling manipulated, whether they order or not.

* It increases the likelihood that the prospect will not only use the product, but use it correctly and get the results they’re looking for.

* It doesn’t call attention to itself. It communicates with the prospect without them thinking about anything but the product and what it will do for them.

* It’s more powerful every time you read it.

* Instead of just trying to provoke emotional reactions, it creates an experience that engages real prospects. When this is done correctly, the reader feels as though they’re interacting with the copy and the benefits of the product while they’re still reading your letter. Experience.

* It doesn’t start with the letter or end with the order. It begins with the way the prospect talks internally, and sets the
stage for any communication that follows the purchase.

* It’s part of the customer’s experience with your product and your company.

Put in its shortest form:

A “Million Dollar Copy” starts in exactly the same place as the prospect, and guides them through a positive experience that makes your product a necessity in their mind – making them ‘see’ why they must have your product because for the fact, it’ll give them the result they’re seeking.

Most thought that only the “Masters” can produce this kind of million-dollar copy.

This belief is probably the single biggest obstacle to you producing the kind of copy that can make you rich.

Good technical skills and an understanding of advanced techniques can certainly improve your conversion rate, but they are far from the most important element of producing effective, million-dollar copy. And anyone who’s produced that kind of copy knows it.

Nearly anyone can produce million-dollar copy, if they’re willing to learn a few things that really are critical to the process.

Yes, even you. And it’ll make you rich because what you’ll have is the ‘print command’ mastery.

If you’ve find value in this quick article, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

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Patric Chan's Official Blog » Conversion

How To Have 78% Opt-In Conversion

Overlooked, underestimated.