If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… it’ll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free at www.sundayemail.com. You can still read the archive at my old blog.

You know– sometimes my Sunday Emails can be harsh. Cuts through like a ninja’s blade. But come on, they’re my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.

So if you can relate to what I wrote when reading it– good because I know it had just served the purpose of helping people.

Re: Teaching Internet Marketing

I’m just back from California  do Disneyland, went to Bryan Adams concert, stayed at Ranchos Valencia, visited San Diego Zoo and other stuff. Actually, I’m not technically back yet as I’m in Hong Kong right now, waiting for my transit.

So I thought this is a good time for me to write another issue of Sunday Email when my mind is still ‘relaxed’. :-) This time, I’m going to talk about how hard it is to teach internet marketing nowadays and whether you can still make money online.

If you’ve been a reader since my last blog post, you would have realized that my entire blog design has changed. Actually, my entire business model is changing – I want to be more focused and less active in internet marketing niche. I want to be like my students… working at home, making money online quietly and so on instead of being a Company. I know being ‘focused’ and ‘less active’ might sound contradictory but you’ll understand what I mean at the end of this blog post.

It’s getting harder and harder to teach people internet marketing.

You see, it’s hard to teach people the real way of internet marketing because there are so many hypes and lies out there.

Let me first pick on social media. You see, social media is a very powerful marketing tool IF it’s an extension of an established brand or a business. What do I mean? Well, if you’re Robert Kiyosaki who sold millions of copies of Rich Dad book series, then you’re going to do well with Youtube, Twitter, Facebook and other stuff. Why? Because like I said, they’re extension of marketing channels. As far as I’m concerned, I’ve never heard of any non-fiction book writer (or marketer) become well-known by JUST tweeting. Or with just Facebook. Have you?  

If you’re going to argue with me how singers and entertainers become famous and rich with social media, I agree with you. But dude – ARE YOU SINGING OR IN AN ENTERTAINMENT BUSINESS? Most likely not. I rest my case.

I’ve also never met anyone who said they make 10K a month with promotion to their Twitter followers but I’ve definitely see friends who make more than 10K with a list of email subscribers.

Yes, there are courses that claim people making all sorts of money with social media. Why not you buy them all and see if you can make just 1/10 of the money they claim to make with social media. If you do, great. Let me know which course and I want to buy too. Serious.

Okay, maybe you met one or two fellas who make a bunch of money with social media. But THINK AGAIN – are you sure they made it completely with just social media and they’re not spamming (you know those irritating people who tag you n Facebook or mention your name in Twitter for no reason related to you AT ALL)?

You know what’s interesting, a friend of mine, Simon Chan who lives in LA has over 2,000 fans – for his dog. Some are ‘real’ fans, some are …. you know.

If a marketer want to cheat your money by selling you a Twitter secret course, it’s so darn easy because the entire ‘system’ can be so easily manipulated. Did you know that you can just buy Twitter followers or just pay people to get Facebook Fans for you?

You might be thinking that I’m anti-social media by now. I’m sorry to disappoint you that you got that wrong. I LOVE social media – it gets me a lot of free traffic. Even my friend, Simon Leung (yes, this is a different Simon) been doing very well with social media.

There’s a point I’m talking about this.

You see, most of the ‘push button make money’ products has to do with social media because social media happens to be the hot buzz right now.

It’s so much easier to sell the latest “Make Money With Twitter Secrets” than selling a REAL internet marketing course.

Honestly, the market is not stupid. Somehow they know that the $47 software won’t make them any real money but they’ll rather eat that hook than taking the time to learn real internet marketing.

For instance, Anik Singal will be releasing a real internet marketing course soon. For now, you can download his free 158 report which has a lot of good stuff in it. I think the information in it can be sold for $47 or worth at least that price. But would you buy it? Probably yes because you’re one of the smartest ones that are still around (that’s why you’re reading my rant ) but most people won’t! They’ll prefer to read some ridiculous salesletter that tells them they can make money online by just following 3 “amazingly simple” steps and click a few buttons. On a separate note, I do believe such ‘push button, no brainer’ system exist and if they do work, it’ll be priced for $500 or $5,000, not $47.

Then they fail. Who’s to be blamed? The marketer? Well, blame it all you want – they don’t care.

End of the day, you’re still the captain of the ship. Which means, it’s YOUR SHIP.

At the same time, people fail as well after learning real internet marketing! Of course! What are they thinking? That it’s a ‘magic pill’ or something?

Let’s just do a simple evaluation…

An engineer would probably takes 3 years of studies to get an engineering job that pays him $5K or so a month (just an estimate, have no clue how much they make).

And someone wants to master the art of making money online in just 2-3 weeks?

I’m a realist. If you want to have an internet business, the kind of asset that creates long-term income for you for the rest of the years… then you better start to get your mind to accept the fact that it’ll take time or money to do it. No money? That’s fine – give yourself 3 – 6 months (it’s realistic if you take action everyday). Got money? Awesome, then you’ll probably able to speed up your result by learning more (because you can afford to buy more education, hire a coach, etc) and hiring others to setup stuff for you.

The part that most people don’t get it is that they treat this whole internet marketing thing like a quick-rich game. Nothing to be surprised since geed is built-in in every human being. Go watch Wall Street – Money Never Sleeps starring Michael Douglas and Shia LaBeouf.

If I can part a secret to success for you, this would be it:

Start failing, but fail as fast as you can. Then get up again. The more you fail, the more you’ll learn. Good news is, internet marketing allows you to have the advantage of failing fast and cheaply. I have students with me for years and today, they are on their own successfully and profitably doing real internet marketing. There are also students with me for months and still make nothing but they continue because they also understand what the real internet marketing is.

If you want to learn the real way of internet marketing and be rewarded many times fold for your work, then you have to listen to what I teach. To do that, click here and get a copy of the home course. Trust me, you can definitely afford it (until I increase the price later on).  Then you got to follow the steps and fail. Yes, fail. The only difference is, you’re going to try again because you now know that it takes ‘failing’ to become successful.

By the way, if you haven’t realized yet, the marketers who sell you their ‘make money pressing buttons’ product probably never do any of those stuff they sold– they do the real internet marketing stuff like what I teach. Isn’t that ironic? It’s not ironic, it’s called, a ‘smart’ way to make money online because only real internet marketing lasts.
 
So can you still make money online in the internet marketing niche?

OF COURSE.

So how are you going to make money in the internet marketing niche since you want to sell real internet marketing products as well?

Choose your customers. Don’t work with those who wants t build castles in the sky. And you won’t be worried about earning less because your ‘extra’ time will be spent to build other internet businesses.

If you’ve find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan

To Anyone: You have the rights to republish this article on your blog, newsletter and so on as long as the article is not being edited at all. You don’t even need to link back to this blog and removed any links in the article – that’s totally fine.

To Affiliates: You can send visitors to read this blog post with your affliate link by using the Advance Link feature inside the affiliate member area. Click here to register the affiliate program and login to your affiliate member area.

—Similar Posts:

• Sunday Email #43 – Following The Hot Trends of Internet Marketing
• The 7 Rules Of Social Media
• Sunday Email #52: Excuse Me Mr. Guru, The Proof Please.

The audio below reveals the Affiliate Tollgate Strategy – it’s extracted from the traffic module of the Chan Do Internet Success System. The Affiliate Tollgate Strategy is probably the most powerful leverage strategy I’ve ever discovered to get traffic for selling products online. But before you listen to it, I want you to read this important announcement first:

I’ll be launching The Chan Do Internet Success System tomorrow, 8th September 2010 at 11.00 AM EST. It’s a complete A-Z course to teach anyone how they can turn information into streams of incomes – exactly how I’ve been doing for the past 7 years profitably. I’m also doing a marketing test to make it extremely affordable for *ANYONE* to grab a copy but I’m going to limit this opportunity to only 500 customers.  ITS LAUNCHED NOW!

“So should I get it even if I’m not a newbie?”

The home course is for newbies and ALSO for intermediate marketers – so the answer is, YES. I can guarantee you that you’ll discover some new tactics and strategies that you’ve never thought of. These will definitely make you many times more money than your one-time low investment for The Chan Do Internet Success System. If not, I’ll refund your money back 100%.

Also, you want to get it immediately because I’ll be adding some very amazing bonuses – that would probably cost more than the home course.

Listen to the Affiliate Tollgate Strategy:

(Running time – 3:12 Minutes)

I’m also giving another free bonus for The Chan Do Internet Success System prelaunch. Download the Top 10 Trend Report for free.

If you like the Affiliate Tollgate Strategy or have something else to say, please feel free to leave your comment below.

-Patric Chan

——–Similar Posts:

• How To Get Partners To Promote Your Product
• Sunday Email #50: A New Trend Of Products
• How You Can Become a Super Affiliate

If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… it’ll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free at www.sundayemail.com. You can still read the archive at my old blog.

You know– sometimes my Sunday Emails can be harsh. Cuts through like a ninja’s blade. But come on, they’re my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.

So if you can relate to what I wrote when reading it– good because I know it had just served the purpose of helping people.

Re: Video Salespage Works?

Have seen those webpage that uses videos purely to sell their products?

I know many marketers are getting huge sales by using that strategy. And if they read what I’m going to say, they’ll say this to me, “I don’t care because I’m laughing all the way to the bank with my sales, dude!”

Well, good on ya then.

But I think those who use that strategy is leaving money on the table. Why? Because not everyone appreciates watching a video and would want to waste their time watching a sales pitch!

Yeah… I know what’s going into your mind:

“If they’re not willing to watch, they’re probably not potential buyers anyway.”

That’s the single biggest mistake a marketer can do – relying on assumptions.

Just think – do you want to ‘risk’ throwing away your valuable 30 minutes and find out at the end that the offer (or the investment) is not right for you?

Dude, I rather sort my physical junk mails then wasting my time watching a sales pitch video. (By the way, I actually sort my junk mails while letting the video to play till the end ).

Secondly, there are still many people out there running on slow internet connections so literally, the marketer who just use video has just wipe off ALL of their prospects. Might as well say, “I don’t want you as my customer because you have slow internet connection.” LOL. What kind of crazy message is that for a marketing guy?

But I’ve seen sharper marketers do it this way – if the visitor exit, a salesletter comes up with an unblockable pop up.

That’s marketing with a brain, not with assumption.

Don’t get me wrong – use video, it rocks. I love it and I use it. But think of your prospects too when you’re using that (if you like to make more money.)

Re: I Don’t Buy “Hot” Products In The Market

Actually, I do buy but I just don’t buy ‘hot’ products that are affordable and sold in thousands of copies. Let me tell you why:

Imagine there’s a new course on how to get JV Partners to promote your latest gizmo by using a very easy-to-implement tactic that everyone can do if they just know this ‘secret’. You read and you were so excited because it sounds full-proof. Bzzz… wrong, bucko. 5,000 other people think the same too and your JV Partner is going to be swarmed with the same approach tactic. Instead of becoming effective, it backfires because you lack of originality and you are now viewed as ‘just one of them’.

Yeah, yeah… I hear you, you’re about to say this to me, “But the market is so big and there are plenty of niches out there! You’re thinking small, Patric.”

RIGHT. That’s the same piece of advice I give to people who do niche marketing. But guess what, most of these ‘marketers’ are circling in circles… most of them just promote in the same ‘internet marketing’ niche. Heck, they just promoting each other to sell more! Why? Because the courses released are mostly about making money in the internet marketing niche. And here’s the fact – if you take away most of the gurus’ lists and brand, they would be struggling to make even $1K a month online.

Now, even if you apply it in other niches, you’re going to bump into some other fellas and that’s the fact. But that’s not bad at all because you’ll still be able to apply that tactic to get good result. The hint here is this – if you’re going to buy another hot product, use it in some obscurer niche. Then you’ll have a home run winner.
Conclusion? Think smart…. stop thinking like a herd mentality.

*BUT* if the product is not the latest fad but based on real marketing principle, then it doesn’t matter how many people are using it. That’s the different from learning a tactic and a strategy.

Here’s the difference:

Strategy: Follow others to get Twitter followers through the concept of reciprocation.
Tactic: Use a software to follow others to get followers.

If you’ve find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan

—–

By the way, these are all of the hot products I saw being promoted (I haven’t bought or reviewed any of them):

Traffic Ultimatum

Rapid Mass Traffic

Auto Content Cash

—Similar Posts:

• Sunday Email #42 – The Truth About Internet Joint Ventures
• How I Make Money On Autopilot Every Month In A Non-Internet Marketing Niche
• Sunday Email #53: What I’ve Learn About Internet Marketing

While many marketers were trying to find out the magic pill to get ranked in Google.com, I was just taking my own sweet time optimizing my websites THE WAY Google want.

Download my secret source book (written by Google) by clicking here

This is what it says on the first page:

“Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.”

That’s my secret for 2009 to top ranking in Google.com. Will the stuff and requirements stay the same for 2010? I don’t know but I’m sure the fundamentals are still the same.

Let me share with you a few things before we jump to 2010 excitedly:

There are no secret to get ranked in Google.com. Do what they want and they’ll ‘reward’ you. If you’ve done what you’re supposed to do and you still did not get what you want, the answer is simple - they probably think that you’re still not relevant enough. Then you can decide if you still wish to pursue (but I’ll normally quit) or change your plan to optimize for other keywords.

THAT’S IT. I still can’t understand why there are courses sold for thousands of dollars to teach SEO because there’s really nothing much to be taught. Heck, I just give you the BEST GUIDEBOOK for getting rank in Google.com since it’s straight from the horse’s mouth and I think that resource is more relevant than any SEO ebooks you can find in Clickbank.com.

Isn’t internet marketing and making money online the same too?

We try to find that magic formula or a magic button to press - just like the secret to getting rank in Google.com but we end up frustrated. Why? Because the guys selling the shovels are the ones making the big bucks, since most of them don’t even use their own shovels.

The truth is, you just need to know real marketing concepts and apply them - find a market, create value, present a great offer, sales funnel and all of that good stuff.

Do I have a magic formula or button? Today, yes, I have. I can press a button and make money instantly – that’s call a ‘mailing list’. My magic formula to sell online? I’ll just email some JV partners to promote my product.

My point is this - the magic button will ‘automatically’ appears in your life if you just spend the time to follow what are already proven. Isn’t that a relief? (smile)

Find a system that is proven to work (meaning, the guy teaching you should be doing what he’s teaching you) and just focus just on it.

Should you try to do many things at once? Yeah, if you can manage it. I mean, focus doesn’t means that you can’t do anything else anymore – there’s no rigid rule to that. It simply means knowing what you want and utilizing all of the resources you have to get that.

I’ll be opening 10 spots for our coaching program in 2010. If you want to work with us at personal level, fill-in your quick application now at www.rps2coaching.com. The coaching program is not cheap but it’ll worth your investment because this can be your ultimate ticke to internet success, starting from 2010 onwards.

Wishing you a fantastic New Year in 2010!

Warm regards,

Patric Chan

——–Similar Posts:

• The Importance of Search Engines
• Using Online Video Websites to Promote Your Website
• Sunday Email #48 – Forget About Big Success

This is sort of the sequel to “Sunday Email 39: The Story Of My List”. In that post, I talked about list building and building a relationship - AND also the importance of getting others to promote your product.

For this post, it’ll be short because I’ll just get right to the point of this tactic.

If you’re just starting out and don’t have a list, you can still get other partners to promote your product.

This is how you do it - you buy ezine ads.

Let’s say I’m approaching Marketer A. I’ll tell him that I can promote his product to an internet marketing list (an example if you’re in the internet marketing niche) and in return, I would appreciate if he can reciprocate a promotion for me.

Once he agreed, I’ll tell him the date that I’ll promote.

Once finalized, go and hunt down for an ezine that sell solo ad. There are plenty of them out there, if you have a hard time to find (or just want to save a lot of time), just get your ezine directorty subscription at www.direzines.com. Besides, it’s a good idea to signup if you’re newbie because it teaches about buying ezine ads.

Now you got your ‘list’.

Pretty simple, wasn’t it?

“But Patric, I don’t have money to buy ezine ad.”

I understand I don’t expect you to buy it right away if you don’t have money.

So start saving up.

Dude, there are two ways to build an internet business (YOU MUST GET THIS INTO YOUR HEAD ONCE AND FOR ALL) - you either use time or money. I’m giving you a shortcut here, which means, you don’t use time that much anymore. If you don’t want to use time OR money, what are you going to use? A special ‘red button’ you’ve bought online that promises to money each time you press it? Come on.

“But if I’m buying an ezine ad, why wouldn’t I send traffic to my own product instead?”

Good question.

I’ll tell you why you want to promote others- because your own product will probably won’t convert as good as your joint venture partner’s proven salesletter if your name and product are new. Now of course, if you’re already a big time guru, then it’s a different story.

Secondly, you make money from two sources – as an affiliate promoting your partner’s product and your own product sales from your partner’s promotion. This way, it’s hard for you not to recoup back your investment because you’ll be really unlucky if both promotions bombed. We call this, ‘diversifying your risk’.

And third, you’re leveraging on other people’s list to promote. Let me explain - if you keep on doing these kinds of swaps and hammer your list all the time, you’ll kill it.

But the most important reason is to build relationship and gain publicity. If Marketer A is happy with your cross promotion, most likely you’ll both start a good business relationship. This leads to more things in the future, including getting him to recommend you to others.

And when other marketers in your circle see Marketer A promotes your stuff, it’s easier for you to approach them (also, note that you’ll now start growing your list so it’s relatively easier to ‘talk’ with others).

See, it’s all about thinking creative and not letting your own circumstances decide whether you can sell your own product or build a list. If you are new and haven’t gotten a copy of The Chan Do Internet Success System Version 2009, I promise you that you’ll discover some things that you’ll never thought of (like the Affiliate Tollgate Strategy).

If you’ve find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan

—–Similar Posts:

• Sunday Email 39: The Story Of My List
• Using Online Video Websites to Promote Your Website
• 7 Ways To Make Money Using Nothing More Than Your List

“I can’t sell information products online anymore. It’s saturated.”

Have you heard that said?

Actually, it’s common to hear that.

Yeah sure … It is somewhat true if you want to sell another ebook about sales copywriting and compete with the veteran copywriters!

But you know what — EVERYDAY, many people are laughing all the way to the bank from making sales of info-products.

You see, they are smart. They don’t sell another ‘Harry Potter’ or ‘How To Make Money’ ebook when they want to start their online info-product business. They sell info-products in a niche market.

You don’t believe me?

Just go to Clickbank.com.

You’ll find all kinds of info-products that you would never have imagined that people are selling and making money out of!

Here are a few examples:

An ebook info-product about Ipod MP3 players:
www.ipodebook.com

An ebook on how to do magic tricks:
www.amazingmagicrevealed.com

An ebook on how to improve golf swings:
www.golfswingguru.com

An ebook on how to improve your volley ball game:
www.winningvolleyballskills.com

An ebook about tropical fish:
www.tropicalfishsecrets.com

In a nutshell, I can give you 101 examples How these can all be home run, profitable products on the internet.

The market for info-products will never be saturated if you know how to sell in a niche market.

To be frank with you, I know it works because I have one of these sites that is making money for me while I sleep.

In fact, you may be surprised to find out that some of these sites in Clickbank are actually mine!

Why niche marketing?

Niche marketing can be very profitable because you won’t be competing with Internet gurus (They are busy with their own ‘How To’ niche) and your info-product can be very ‘targeted’ to the prospects.

For instance, someone who wants to start raising tropical fish at home, might order “Tropical Fish Secrets” that is currently selling at tropicalfishsecrets.com.

And the best part is, it doesn’t take a rocket scientist to start an online niche business in less than a month!

Simple plan:

i. Get a niche info-product
ii. Start a website
iii. Drive traffic to it

Of course, there is more to it than that, but by just by doing that … you should be able to start making money in an online niche market.

All the best.

Warmest regards,

Patric Chan
www.youchandoit.com

——————————————————–

Attention Webmasters or Ezine Owners: You now have permission to reprint this article on your web site or in your e-zine as long as it is not edited and you will kindly leave the signature with the article. Please let me know if you are publishing this article so that you can replace the signature link with your affiliate link.Similar Posts:

• An easy way to start an internet business from nothing
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• How To Price Your eBook To Sell

So, let’s say you have your own ebook.

Now you have to decide how much to charge for it.

Finding the right price is essential to the  success of your product. I mean, the success of how profitable it can be.

If you charge too little, people will think it’s of little value, and they won’t purchase it.

Or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a huge profit. But that doesn’t really matter because with the correct marketing strategies, you can definitely sell a lot of copies.

If you price it too high when compared with your competition, you will find yourself having a steep competition. Of course, if you lose, you end up with nothing in your pocket.

Another problem with selling your ebook at a high price is you’ll have a tough time reducing it in the near future.

For example, if you sell your ebook at first for $47.00, and later reduce it to $27.00, don’t you think the people who bought it for $47.00 are going to be unhappy and disappointed (Or maybe angry)?

The first rule of pricing ebooks is to never underprice.

The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that  eople use in judging the value of your ebook before they buy it. So always start with the lowest price that you can still make a healthy profit and then increase it gradually if there’s a good demand for it.

Pricing an ebook is particularly difficult because ebooks are intangible. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. That’s why, you’re selling the PERCEIVED VALUE of it.

Your ebook is actually information. It is the information in these books that have the ability to change, or possibly transform, people’s lives.

What solutions can it offer?

It is the information that are valuable! That is how you determine the cost of your ebook.

If your ebook contains valuable and more importantly NEW information, references, or techniques, then you should aim to price it on the high end.

For example, does your book solve a particular problem?

If it does, and solves it in a way that hasn’t been written about in one hundred other ebooks, you will be able to achieve high sales at a high price.

Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

If your book is aimed at solving one particular problem rather than general advice, then you can charge more.

An effective technique for figuring out a price is to send out a survey to your current customers or subscribers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Of course, the results can be biased.

Another strategy is to test out prices by running a split-test. In a split test, you divide the traffic equally amongst two versions of your salesletter to see which version produces the most ebook sales. This will tell you what your optimum price is.

Lastly, the price for your ebook depends on the online niche business as well.

Like, you can sell for a higher price in the “how to make money” niche market. I’ve seen ebooks sold for $97 that teaches the reader to make money from internet and etc but I’ve never seen an ebook teaching dog owners to be better dog trainers for that same price.

Happy pricing your ebook.

Warmest regards,

Patric Chan
www.youchandoit.comSimilar Posts:

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