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There are 10 common mistakes made by website owners and bloggers that affected their ranking in Google.

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There are dozens of websites where people make free WordPress themes available that you can use for blogging and as an internet marketing platform to get started. No matter what the subject matter or topic of your site is, it is likely that you will be to find a theme that comes very close to matching what you want.

Try searching Google using a search term like ‘free WP themes’ or just ‘WP themes’ to see what you can find or try to shortcut the process of finding something you really like by searching for ‘your topic + theme’. Alternatively, try searching any of these sites to see what there is that is appropriate to your topic or subject matter:

http://wordpress.org/extend/themes/
http://topwpthemes.com/
http://www.wptmp.com/
http://www.freewpthemes.net/
http://www.wpthemes360.com/
http://www.elegantwpthemes.com/
http://wptheme.net
http://wpthemeland.com

Many of these sites are searchable, so you should be able to find something that matches your requirements fairly easily. This would work for my dog related site, although the puppy pictured is not a boxer as I would prefer it to be (but is often possible to change the header graphics fairly easily in any case, so this will be fine to start with)
 
I would click the ‘Download’ link to grab this particular theme. When you download it, the theme will be zipped, so you need to unzip it once it is on your machine.

The next job is to upload it to my site, which necessitate using an FTP program.Similar Posts:

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When you set up a web hosting account, you ‘rent’ space on a computer (known as a ‘server’) from where your website can be presented to the world via the internet. There are literally hundreds of companies in the web hosting market, each of them vying for your business.

However, you have to be extremely cautious when selecting a web hosting company because it does not necessarily follow that the company or organization that immediately appears to be the best will in fact be the company who provide the highest level of service.

For instance, because the web hosting market is an extremely competitive place, many web hosts use rock bottom prices as their main point of attraction. The problem with this is that the majority of web hosts who charge what quite honestly represent uneconomic prices do so by cutting or skimping on the services that they provide. So don’t think that a low price hosting will be a good decision for your internet business.

This is a critically important point to grasp because you are always reliant on your web host to keep your website live and on the net. You want your site to be visible 24 hours a day, 7 days a week, 365 days a year, and anything that potentially threatens that visibility is a threat to your business as well.

Unfortunately however, no matter which web hosting company you choose a, there is always a possibility that your site will occasionally have problems, times when for example it might ‘crash’ meaning that no visitor is able to see your site or learn about what you have to offer.

In this case, you must been 100% confident that your web host has 24 hour service so that they can repair your site no matter what time of the day or night it is.

The chances are that if you go for a web host who is charging rock bottom prices, they will not provide 24 hour service, working only normal working hours instead. In this case, your site and therefore your business could be offline for a period of 12 hours, during which time you could lose an awful lot of sales and money.

In short, choosing a web host because they are the cheapest is normally a completely false economy, a move that will save you a couple of dollars every month but might ultimately cost you several hundreds of dollars over the course of the year.

Most reputable web hosts guarantee a certain percentage ‘uptime’, meaning that they guarantee that your site will always be alive for a guaranteed minimum percentage of every hour, every month. Consequently, you should check with any web host you are considering using what their uptime guarantee is, because it is crucially that your site is up at all times.

You also need to consider the amount of disk space that the web host you are considering using offers. Check on the bandwidth that would be associated with your account should you choose this particular host too.

Whilst the majority of webmasters never come anywhere near using their full allocation of disk space (which basically equates to the number of megabytes of information that make up your site), bandwidth represents the amount of traffic or number of people who can see your site every month.

Hence, you need to make sure that the web host you’re considering offers sufficient bandwidth to enable everyone who tries to visit your website to do so successfully.

Another important consideration is that some web hosts are far more internet business friendly than others. This is important because if your host understands the demands and requirements of online business, they are far more likely to be flexible than would be a hosting company who are not particularly au fait with the world of online commerce.

For all these reasons, the web hosting company that I would recommend to get you started is Hostgator.com which is a hosting company that is used and recommended by many thousands of experienced online marketers.

They are a hosting organization that is well versed in the demands and requirements of the online marketing community, they offer a 99.9% uptime guarantee and they use the excellent cPanel through which you control your site.
 
As you can see from the screenshot, Hostgator even offers a free site building program resource. Although this particular site builder is not primarily focused on building the kind of website that you need for online marketing purposes, it is nevertheless a reasonable fallback option that you can use to construct a site extremely quickly should the need arise.

There are undoubtedly cheaper web hosts in the market than Hostgator but at $7.95 a month for their more-than-adequate ‘Baby’ hosting plan, this represents a deal that is pretty unbeatable when everything that is offered is taken into account.
 
You will for example note that the bandwidth and disk space is unlimited as is the number of domains that you can host under the same account.

In effect, you could construct as many websites as you want attached to as many domain names as you can afford and host every one of them on the same account. Were you to do so, the fact that there is unlimited disk space and bandwidth available means that you really only need this one hosting account at least for the foreseeable future.

Our hosting recommendation is http://www.chandohosting.com.Similar Posts:

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Ideally, your domain name should be one that is directly related to the primary subject matter of your site, although that may be situations where you choose a domain name that is related to the product or service you are promoting.

This is important, because having a domain name that is appropriate or related to the primary subject matter of your site makes it easier for both human visitors and the search engines to understand what your site is about from that domain name.

It also helps when you are promoting your business a little further down the line, so choosing the domain name that is directly related to your topic has plenty of value to your business.

I mentioned that sometimes, you will choose a domain name that is related to a product or service that you are promoting. This is most appropriate if you were going to create your own product as in this case, you would try to give the product a name that is directly related to your subject matter.

Hence in this situation, the topic of your site, product name and the domain name you choose would all logically tie together very neatly.

For example, if you were going to make your own product that is specifically related to boxer dog training, you would choose a name for your product where the appropriate domain name is still available.

If you were going to create ‘The Boxer Training Bible’ for example, you would check that the same domain name is available before starting the product creation process.

As every domain name on the internet has to be unique (there is, for example, only one Google.com or yahoo.com), if someone else has already grabbed the name, you cannot do so.

Because every domain name is unique, you should try to come up with a list of the least half a dozen viable alternative names before beginning the registration process. By doing so, you ensure that a least one of the names which you are considering registering is still available.

In the current scenario, the primary thrust of the site that you are considering building is to give people information about dog training and in particular, how to train boxer dogs. Consequently, it makes sense to focus on boxer dog training when you are registering your domain name.Similar Posts:

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One thing that makes WordPress site different to a standard HTML site is that everything you publish on your WordPress site appears chronologically. If you write and publish an article post on your site today and do the same thing again tomorrow, tomorrow’s article will push the one you published today further down the page.

On the other hand, one of the beauties of using WordPress is that it is incredibly easy to add new content to your site. To add new content, all you need to do is click the ‘Write’ link at the top left of the page, write what you want:
 
And then hit the ‘Publish’ button over to the right to have this content published to the net almost instantaneously:
 
You will note that you have the option of writing a new ‘Post’ or a new ‘Page’. If you choose a ‘post’, then whatever you have written will appear chronologically on the main ‘homepage’ of your site. If on the other hand you create a brand new page, there will be a link to that page from the homepage of your site, but the page that you have just created will not appear chronologically on that homepage.

In terms of the kind of content that you should add to your site, think about the kind of visitors you are going to attract. Anything that you can add to your site which will be of interest to your visitors adds extra value to it. Thus, adding written articles about training boxer dogs, videos that highlight dog training techniques, articles about various different types of dog food (don’t forget that you are promoting a dog food product) and literally anything that will be of interest to visitors is fair game.

If possible, a significant percentage of the content that you publish on your site should be unique, content that you create (or have been created for you) which cannot be found anywhere else.

However, you can ‘bulk up’ your site with content that your visitors will nevertheless find valuable by downloading and republishing articles from major directory sites like EzineArticles and GoArticles on your site. As long as you leave the original author details attached to these articles, republishing them in this way to add extra content to your site is perfectly acceptable.

Nevertheless, you should aim to have a site that features content that is overwhelmingly unique. Creating content of this nature is not however particularly difficult, probably nowhere near as difficult as you might imagine. For example, visit the two article directories highlighted in the previous paragraph, read a few articles that are appropriate to your market and then re-write them in your own words.

Whilst content that other people have written is copyrighted, the ideas or concepts behind those articles are not. Consequently, there is no reason whatsoever why you cannot take other people’s facts, information and ideas and recycle them into your own unique content materials.

Look for appropriate video materials on sites like YouTube. These can be added to your site simply by copying the ‘Embed’ link that you will find next to any appropriate videos that you want to use.
 
Paste this link onto your site, and the video should appear, although if you have any difficulties, there are plenty of video plugins available in the WordPress directory. If you cannot ‘Embed’ the video, use one of these plugins to help you.

The essential facts about the content that you and to your site is that it should be closely related to the topic of your site and it should be of interest and value to anyone who is interested in your subject matter.

On a site that is primarily focused on boxer dog training, for example, which is a form of niche marketing and the vast majority of your content should also focus on training boxers. However, even after adding all of this boxer dog related content, you still have no way of making money on your site as yet.

Then, the next step will be to promote an affiliate program related to such product that you can find easily at clickbank.com.Similar Posts:

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