Let’s say you have this free ebook that’s of quality, around 100 pages. Here’s how to take it and turn it into a $197 information product…
 
First, increase the perceived value.

Free information is perceived to have a low value, especially free blog posts.

For instance, ebooks have a perceived value of $7 to $28.

Then a mp3 audio products are generally perceived at around $47.

Downloadable videos can be perceived up to $97 a piece.

Software is perceived anywhere between $97 to the $1,000s.

These are estimates based on studying marketing and observing prices. Some might disagree but that’s okay.

Turn your ebook into a form of downloadable media with higher perceived value by doing it yourself or hire someone to do it cheaply at Elance.com.

If you want to do a screen captured video, use Camtasia or a cheaper program like it. (Camtasia can be found at camtasia.com or techsmith.com/camtasia).  CamStudio is free, but of less quality.

Then, add the right packaging to Increase perceived value even more.

Let’s say you took your free ebook and turned it into a 4-hour-long screen capture instructional video course and you’re selling it now for $97. If you offer 50% commissions to affiliates, you can have a ton of Super Affiliates promoting the quality product that has high value and high perceived value for $43.50 per commission.

For instance, originally, I wanted to turn Local Niche Secrets into a multi-media video course and sold it for $97 instead because it really has great content but as an ebook, I can’t fetch high price. But didn’t turn out well as the freelance fella never completed his job although he already got paid 50%.

What if I told you that by making two minor adjustments that you could triple the cost of this product and it’ll still have value?

Here’s what you do.

1)  Call it a “course.”

2) Go to your graphics guy and tell him, “Instead of creating a graphic for just one 4-hour-video, make it look like 5 DVDs in a bulk package.”

Infomercials have proven time and time again that bulk packages out-pull single packages 5 to 1, because of higher perceived value.

Now you have a bulk package that you could sell for even $ 197 or more. If it’s a course in bulk, the perception of your product will be that it’s an investment by which there will be a return.

Before you can get your customer to want to buy your product, they need you to give them another big reason why.

You need to make it look like your product’s price is a drop in the bucket compared to the benefits that the prospect is getting!

So we do two things:

1) Pile on quality bonuses like audios, reports, interviews, you name it. This increases value.

2) You need a USP, a Unique Selling Proposition. You’ll need something of high perceived and unique value to close the deal. In your case, you could offer mentoring from your own online mentoring school or a free critique or free coaching of some kind.

These two things significantly increase the perceived value as well as the actual value of your product and now service as well. A prospect passionate about your subject would be willing to invest $197 as a one-time fee for $1,000s of dollars worth of products and services on your topic.

The great news is anyone can do this with a how-to ebook.

So that’s how you go from giving away a free ebook to making an easy $197 per day or more on the internet (and that’s just 100 visitors to your sales page per day converting at an average 1%). No guaranteed results of course.

And here’s the best kicker – even if you can’t sell it for $197, you would now ‘effortlessly’ sell it for $47.

Disclaimer: Don’t ever apply this tactic if you know that your product does not have that kind of content. You’re just increasing the value for how much you should be paid so that you’re not underpaid for your content.

I have spots opening for February’s one-on-one coaching if you need a coach to work with you personally. 10 spots and if you miss, you got to wait for March then. No long salesletter, just straight to the point description —> http://www.rps2coaching.com/signup.html.

Take care,

Patric ChanSimilar Posts:

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