Patric Chan's Official Blog

I find it amusing how all of these marketing gurus are selling $997 or $1,997 courses about marketing, when most of them are rehash or extended information from a (or two) $25 book you can pick up in Amazon.com. And if you’re wondering where do their marketing knowledge comes from, they’re adapted from offline marketing [...]

Let’s say you have this free ebook that’s of quality, around 100 pages. Here’s how to take it and turn it into a $197 information product…   First, increase the perceived value. Free information is perceived to have a low value, especially free blog posts. For instance, ebooks have a perceived value of $7 to [...]