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I find it amusing how all of these marketing gurus are selling $997 or $1,997 courses about marketing, when most of them are rehash or extended information from a (or two) $25 book you can pick up in Amazon.com.
And if you’re wondering where do their marketing knowledge comes from, they’re adapted from offline marketing strategies.
Have [...]
Posted by admin on Thursday, July 22, 2010 at 12:50 pm
Filed under Business Strategy · Tagged Amazon, Dan Kennedy, Ebooks, Fortunes, Killer Marketing, Knowledge Comes From, Marketing Book, Marketing Gurus, Marketing Strategies, Millionaire Maker, Money, Offline Marketing, Online Marketing, Patric Chan, Rare Copy, Wisdom
Let’s say you have this free ebook that’s of quality, around 100 pages. Here’s how to take it and turn it into a $197 information product…
First, increase the perceived value.
Free information is perceived to have a low value, especially free blog posts.
For instance, ebooks have a perceived value of $7 to $28.
Then a mp3 audio [...]
Posted by patric on Thursday, January 28, 2010 at 5:54 pm
Filed under Product Creation, internet marketing · Tagged Affiliates, Camstudio, Camtasia, Commissions, Dvds, Ebooks, Estimates, Fella, Free Ebook, Graphics, info-product creation, Information Product, internet marketing, Job, Minor Adjustments, Mp3 Audio, Multi Media, Niche, Packaging, Product Creation, Quality Product, Video Course
