Just to make sure that I got everything covered, let me first explain what is pay-per-click (PPC) advertising - it’s an advertising method where you’ll only pay for your ads if they’re being clicked. The most famous PPC program out there is Google Adwords and I’m a big fan of it.

You know, you can read the best Google Adwords ebook available in Clickbank.com or uncover the secrets to get the lowest bid or whatsoever tactics about PPC, but you’ll still not get far.

I’m telling you this so that you’ll stop get diluted with the nonsense courses out there promising you to make 5-figure income with running some ads on Google Adwords.

First, I’ll tell you why - if you want to make it big with PPC, you can’t be running just a handful of ads. You need to have hundreds or even thousands (no kidding). So even if you uncover some super secrets to PPC cash cow, you’re still restricted to only 24 hours a day (much lesser since you need to eat, sleep and do other things more important in your life).

Next, having a profitable PPC ad does not guarantee you tomorrow’s profit. By tomorrow, your competitor could already be in the game and wiping you out. That’s fact, and that’s the ugly truth.

You want to know what the real PPC fellas are not telling you?

They’re not competing with you on the same ground. Simple.

YOU CAN’T BE IN THE PPC GAME AND MAKE IT BIG IF YOU DON’T HAVE SOFTWARE DOING THE WORK FOR YOU.

The truth is, you need tools and automation to “play” in this game and win big. Honestly, that’s the only way (whether you like it or not).

Let me tell you the main two tools’ functionality that you’ll need:

1. The one that will save you time.

You cannot be setting up ads one-by-one, manually. I mean, you can but don’t expect to make tens of thousands of dollars doing it this way. You need software that can create 100 or 1,000 ads with a few clicks of a button. Just to try to think it this way - if an ad can make you $10 and it takes you 15 minutes to set up, you’ll need to spend 25 hours to put up 100 ads to make $1,000. This is why you need a software that can set up 100 ads to make you $1,000 in 15 minutes.

I’ve found an awesome software from Google called the Adwords Editor to help you to save time as much as possible and it’s free. Get it at http://www.google.com/intl/en/adwordseditor/index.html. However, it’s not very user-friendly but it’s sure a useful tool!

2. The one that do the marketing for you.

In the early part of this article, I talked about losing your profitable ad to your competitors. Why? It’s because they’re using tools to monitor on your ad and uses ‘artificial intelligence’ to beat you. Here’s a trick to make money with PPC without your own products – research on other advertisers who are making the big bucks.

Here’s what I mean - if you know an affiliate marketer who is making a killing by promoting a certain affiliate program with Google Adwords, what’s stopping you to promote the SAME affiliate program with a similar version of his ad copy, keywords and even the landing page? If it’s already proven, just follow. Spy Fu is an example of research tool to beat your competitors (or to follow them) and you use it’s free version to get started with.

You can ignore my advice about PPC - that’s fine. But the day I’ve started using tools, I’ll never do it manually again because I know the kind of advantage I’m getting from the rest of my competitors. Go ahead and buy another PPC/Adwords ebook and be excited. And that excitement won’t last long because once your competitor discovered your recipe, it just take a few minute for them to be in front of you and multiply that with hundreds of other ads.

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I pay close attention to any techniques that can lower my cost on advertisements, especially pay-per-click (PPC) traffic like Google Adwords.

For instance, I’ll do what I can to lower my PPC cost from 0.05 cents to 0.03 cents per click.

When I was showing a technique to lower the bid price in Google Adwords in a workshop I’ve conducted last time, I can see that one of the attendees sitting wasn’t impressed at all.

So I asked him why.

He immediately responded, “I don’t see how saving 2 cents can make me richer.”

“It’s just not worth doing that Patric, I would rather spend my time testing other traffic methods.”

I paused for a few second and smiled. As a matter of fact, I do agree with him for SEEING THAT ANGLE –saving the measly 2 cents is pointless.

That’s provided if you just spend $10 to advertise. But if you’re someone spending $500 a day, you’re looking at some major savings.

**BUT**… that’s still NOT the point. That’s the obvious reason but not what I’m looking for.

You see, it’s not about saving.

It’s about growing your business tremendously.

If you’re paying 0.05 cents per click, it means that with a budget of $30 a day, you can get 600 visitors.

Simple math.

And assuming that your product sells for $10 and you’re getting 3% conversion.

So basically, you’ll make $180 ($10 x 3% x 600 visitors) from $30 advertisement spent.

$180 revenue.

Now, let’s say you’re able to lower your PPC cost to only 0.03 cents – it means you’re now driving 1,000 visitors with the same amount of $30 advertisement budget.

Your ‘new’ income will be:

1,000 visitors x 3% x $10 = $300.

Basically, if you’re just able to just lower your PPC cost by 0.02 cents, you’ve increased your business by 40% profit!

Smart business owners are not concern about saving because it’ll not make them richer.

Saving the $12 ($30 budget – $0.03 x 600 visitors) is not profitable – at all.

You’re making $120 EXTRA, not saving $12. What smart business owners see is getting MORE traffic for the SAME amount of advertisement spent. Again, all simple mathematics to get the numbers right and you’ll break the bank.

Now, if you’re paying 0.10 cent per click and you have a way to reduce it to 0.01 cent instead, it means you’ve now automatically grow your business 10 times fold. Congrats.

From $10,000 a year to $100,000. And all it takes is a small ‘adjustment’ like this, no rocket science.

In the Inside Underground Marketing Lab workshop,I’ve proved a method how I get a $0.30 per clickkeyword to only $0.03 cents in just 30 minutes.

And that’s just one business model I’ve shared.

Then there’s another business model I’ve shown to build your mailing 1ist by using joint venture partners and it allows you to build instant credibility.

On Day 2 of the workshop, I’ve spend HOURS revealing instant m0ney making tactics andlong-term business growth strategies.

One of them include an ‘unflavored’ tactic totake over your competitors in Clickbank.com withoutthem knowing what you’re doing. It’s kinda trickybut highly effective.

The ONLY PROBLEM IS THIS – You got to hurry.

You see, if EVERYONE knows how to get 0.03 centsper click, it just a matter of time before your competitors start using and making it tough for you- you’ll be competing for the same pie.

Now’s your chance to get over 9 hours of therecorded workshop sent to your doorstep safely and professionally via FedEx:

www.insidemarketinglab.com

Also, the Fast Action Bonus will not be there long!

Yours truly,

Patric Chan

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