Patric Chan's Official Blog

If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… I hope it’ll give you value after spending time reading it. To make sure you won’t [...]

Let’s say you have this free ebook that’s of quality, around 100 pages. Here’s how to take it and turn it into a $197 information product…   First, increase the perceived value. Free information is perceived to have a low value, especially free blog posts. For instance, ebooks have a perceived value of $7 to [...]