If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… it’ll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free atwww.sundayemail.com. You can still read the archive at my old blog.

You know– sometimes my Sunday Emails can be harsh. Cuts through like a ninja’s blade. But come on, they’re my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.

So if you can relate to what I wrote when reading it– good because I know it had just served the purpose of helping people.

Re: What Is The Trend That’s Going On?

I’m not sure whether you’ve pick it up that there’s a ‘flavor of month’ product. With a sudden, your email box is filled with promotions from many internet marketers, promoting the same stuff. Coincidence?

If you can still remember, social media was the buzz, starting with Twitter and follow up with Facebook. Or the other way round.

From nowhere, suddenly, there are so many ‘super stars’ when it comes to social media. As a matter of fact, even marketers who once preached Adwords abandoned what they taught and say Facebook was the thing. Hey, Facebook sells, Adwords don’t.

Then everybody was rushing to ‘local business’ opportunity, saying how EASY it is to make money by selling to local businesses instead.

Here’s the weird part – it’s like saying this, “Oh, it’s fine if you can’t make money online dude. Just go offline because there will be suckers who might buy your idea and pay you lots of bucks to do stuff that you can’t even do it for yourself. High five!”

Let’s say if the first statement is acceptable, but there’s a second obstacle – it is not easy to get local business. Honestly, no one’s going to pay you $2K for doing stuff that do not work. Business owners are not stupid and you know what, most of them are much more experienced than you when it comes to business building. To be frank, I doubt those who taught ‘local business’ actually do local business. If you’re wondering how I know how complex local business marketing is, it’s simply because I have another company that do this stuff where we run Adwords for clients, develop CMS websites, etc.

New “flavor”? Welcome to mobile marketing. Heck, that’s not even internet marketing. Yeah, I know – it’s the NEXT THING and there are huge opportunities in it. But hey, how many opportunities can you juggle? Maybe a lot, who knows. The latest one was Mobile Monopoly.

But isn’t all of these are simply ‘hot trends’?

I suggest you to read the book called, “Acres of Diamonds”, personal development stuff. You can pick that up in Amazon or just do a search on Google.com.

As part of human behavior, it is our nature to “seek” new opportunities but not so much that we need THAT opportunity but our characteristic of not being to be left out.

In a nutshell, we don’t want to miss out the next big thing (if it did become one).

Sometimes, the opportunity is just in front of your eyes but you don’t see it. Let’s take social media and mobile marketing – what do they teach in common? Another channel to build a mailing list.

I was wondering, wouldn’t it be easy to build a mailing list by using the good ol’ methods like article marketing, Google Adwords, blogging, etc if you’ve already learned that in the past and proven to work for thousands of marketers? Yeah, I know – they don’t sound ‘sexy’ but I’m more interested in knowing I have money to pay my bills than being cool.

If you want to build a mailing list, all you need is to setup a converting squeeze page with a good free offer and send targeted traffic to that page. That’s it.

People are “deceived” with simplicity. They thought it has to be more difficult than this to crack the internet wealth’s code!

The concept is easy but the tough part is knowing how to create a converting squeeze page and where you can get targeted traffic. Good news is, it won’t be tough for long if you start focusing to master these skills, rather than learning about ‘local business’. Don’t you think the marketers who sold social media, mobile marketing and all sort DID master these skills and now they are making money online?

Since we’re talking about these topics, let me share with you some tips…

How To Increase Conversion On A Squeeze Page

There are many elements that influence your conversion but if I was to choose just one, I’ll focus on the free offer. What do your website visitors are actually getting for giving their name and email address to you? An ebook? Well, that’s actually not the answer I’m looking for – the answer should be information that is valuable to them.

Where To Get Targeted Traffic

Again, so many options. The answer should the traffic source that I can get immediately and the kind of traffic that is looking for what I have to offer. This is none other than Google Adwords. Yes, it’s not free but think again… is traffic from youtube.com is free? Free if you can create the video on your own but what is the likelihood you can get traffic with your video by tomorrow?

So as you can see by now, the word ‘free’ is hard to be quantified.

Here’s the #1 rule how I use Google Adwords – I’ll always drive traffic to a squeeze page to build a list, never to a salesletter to sell.

If you’ve find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan

To Anyone: You have the rights to republish this article on your blog, newsletter and so on as long as the article is not being edited at all. You don’t even need to link back to this blog and removed any links in the article – that’s totally fine.

—Similar Posts:

• The 7 Rules Of Social Media
• Sunday Email #46: Joint Venture with A Bank
• Sunday Email #45: About Teaching Internet Marketing

I have a very important message to share with you.

No, it’s not me saying that I’ll be retiring soon, neither is
there anything for you to buy in this email today.

I want to start by telling you how guilty I felt for not
giving you great value. Yes, I have not been keeping my
promise and as much as I don’t want to say this, I
know that’s the truth. You might even ‘leave’ me today
after reading this.

There’s a reason why you’ve subscribed into my list -
because I’ve said to deliver content to you.

And I haven’t live up to that promise… for a long time.

–

I’m on other marketers lists as well (that’s how I caught
myself seeing the mirror today) and it’s just astonishing to
why I would want to keep on being on their lists when
each time I’ve received an email, it’s another promotion
promoting their cronies.

And if there’s any ‘good’ piece of content, it is most
likely a teaser to something else.

No, this email is not about whining like a crybaby or
criticizing a marketing strategy because both of them
(cronies promotion and teaser content) are NOTHING
WRONG. As a matter of fact, they’re the most brilliant
ways to make money, lots of money.

You see…

I got succumbed into greed. Bad.

I’ve stopped giving out good content to you and all
of my loyal subscribers.

Like, every Sunday, I’m supposed to published my
“Sunday Email” Series but my last issue was months ago.
See what I mean about not thinking of my subscribers?

The truth is, not only I get greedy, but I was also angry.

First, the greedy part – I realized that each time I sent
out a product promotion, I’ll make money and since
everyone and their dogs are doing that in the internet
marketing niche, might as well I do it too before I’m just
left with the crumbs. WHAT HAS HAPPENED TO ME.

And I felt angry because each time I try to help someone
to start a real internet business, it’s either they give up
along the way or they just want to buy the magic pill to
swallow, which obviously I don’t have.

*BUT* many marketers seem to have that pill with the
latest “how to make money with Clickbank” products.
Nowadays, a marketer selling a course on how to make
money from blogging might not even make money from
blogging.

A marketer selling an article software might not even
be using his own software for article marketing.
And so on. You get the idea.

I don’t even want to get into the conversation of the amount
of lies, baloneys and scams out there.

So why bother to teach since they don’t appreciate it. Might
as well keep on mailing to my list and make money easily.

I lost my cool along the way by not trying to understand
my subscribers and customers well enough and it affects
how I think badly.

No, I’m not ‘bailing’ myself with excuses because it’s a
shame trying to point fingers elsewhere with one’s own
wrong doings.

–

My message in this email is this:

Regardless of whether you’ve just subscribed or you are
my long-time subscriber, I want to say that I’m sorry.
If you have to unsubscribe, I would understand.
But if you are not, I am going to take this opportunity
for a ‘redemption’ and also, to ‘give back’.

I’ve decided to do this – for this entire month of March,
I’m going to send you all kinds of content ranging from
ebooks, videos to new marketing tactics because I want
to stop marketing to the ‘outside world’ and give my
attention to you and the other 100,000 subscribers
that I have.

But I would appreciate your patience because none
of these have been developed yet. Whether you believe
me or not, this email wasn’t prepared to be written
or sent – it just happened. You know one of those feeling
that comes to you, the “that’s it, this is it” and “enough
is enough”? Yup, that’s what I’m experiencing now.

Also note that I’m not trying to be heroic or a man of
super integrity or something – I’m just trying to be more
reasonable to my list.

I’ll also be announcing some radical announcements -
like, for the first time in history, I’m going to accept
*solo ads purchase to my personal development list at
an insanely affordable fee. I thought I should give
opportunities to others who I’ve always turned down
their JV proposals and perhaps, open up a new
opportunity for them to be successful.

(*I’ll be announcing this soon and if you want to be notified
before they’re all sold out because I’m only having very
limited slots, email to patric@successtrace.com now.)

I hope my small step would influence other marketers to
stop promoting as much as they do and focus on giving
more value to their subscribers so that ultimately,
all of the lists you’re subscribed, will deliver great value
to you instead of 5 promotions a day.

If you feel like leaving a comment or continuing this
conversation, feel free to leave it below. Positive or negative,
I’m all ears.

Thanks again,
Patric Chan

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• Building A Profitable List
• How I Build My Internet Business Empire
• Sunday Email #51: It Doesn’t Have To Be That Way