I like to start off by wishing you Happy Holidays and if you’re celebrating Christmas, wishing you a very wonderful Merry Christmas. Today’s Sunday Email is not going to be of much rants (unlike my past 54 Sunday Emails), but more towards of what I like to share about attaining more success with internet marketing [...]
Magazines, top selling books and that infamous store – Amazon – are some of the best research tools out there. When people spend money on magazines and books they’re spending money on information. Sometimes it’s “hard information” on how to do something. Sometimes it’s softer information, more entertaining or what you might call “infotainment”. A [...]
Let’s say you have this free ebook that’s of quality, around 100 pages. Here’s how to take it and turn it into a $197 information product… First, increase the perceived value. Free information is perceived to have a low value, especially free blog posts. For instance, ebooks have a perceived value of $7 to [...]
Ideally, your domain name should be one that is directly related to the primary subject matter of your site, although that may be situations where you choose a domain name that is related to the product or service you are promoting. This is important, because having a domain name that is appropriate or related to [...]
Despite what you may be told, the answer is and always will be ‘yes’. People have and always will be prepared to pay for information in ebook format. You see, one of the strongest human desires is to learn, to be educated and to better ourselves, no matter what the subject is. It could be [...]
