If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… it’ll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free at www.sundayemail.com. You can still read the archive at my old blog.

You know– sometimes my Sunday Emails can be harsh. Cuts through like a ninja’s blade. But come on, they’re my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.

So if you can relate to what I wrote when reading it– good because I know it had just served the purpose of helping people.

Re: Video Salespage Works?

Have seen those webpage that uses videos purely to sell their products?

I know many marketers are getting huge sales by using that strategy. And if they read what I’m going to say, they’ll say this to me, “I don’t care because I’m laughing all the way to the bank with my sales, dude!”

Well, good on ya then.

But I think those who use that strategy is leaving money on the table. Why? Because not everyone appreciates watching a video and would want to waste their time watching a sales pitch!

Yeah… I know what’s going into your mind:

“If they’re not willing to watch, they’re probably not potential buyers anyway.”

That’s the single biggest mistake a marketer can do – relying on assumptions.

Just think – do you want to ‘risk’ throwing away your valuable 30 minutes and find out at the end that the offer (or the investment) is not right for you?

Dude, I rather sort my physical junk mails then wasting my time watching a sales pitch video. (By the way, I actually sort my junk mails while letting the video to play till the end ).

Secondly, there are still many people out there running on slow internet connections so literally, the marketer who just use video has just wipe off ALL of their prospects. Might as well say, “I don’t want you as my customer because you have slow internet connection.” LOL. What kind of crazy message is that for a marketing guy?

But I’ve seen sharper marketers do it this way – if the visitor exit, a salesletter comes up with an unblockable pop up.

That’s marketing with a brain, not with assumption.

Don’t get me wrong – use video, it rocks. I love it and I use it. But think of your prospects too when you’re using that (if you like to make more money.)

Re: I Don’t Buy “Hot” Products In The Market

Actually, I do buy but I just don’t buy ‘hot’ products that are affordable and sold in thousands of copies. Let me tell you why:

Imagine there’s a new course on how to get JV Partners to promote your latest gizmo by using a very easy-to-implement tactic that everyone can do if they just know this ‘secret’. You read and you were so excited because it sounds full-proof. Bzzz… wrong, bucko. 5,000 other people think the same too and your JV Partner is going to be swarmed with the same approach tactic. Instead of becoming effective, it backfires because you lack of originality and you are now viewed as ‘just one of them’.

Yeah, yeah… I hear you, you’re about to say this to me, “But the market is so big and there are plenty of niches out there! You’re thinking small, Patric.”

RIGHT. That’s the same piece of advice I give to people who do niche marketing. But guess what, most of these ‘marketers’ are circling in circles… most of them just promote in the same ‘internet marketing’ niche. Heck, they just promoting each other to sell more! Why? Because the courses released are mostly about making money in the internet marketing niche. And here’s the fact – if you take away most of the gurus’ lists and brand, they would be struggling to make even $1K a month online.

Now, even if you apply it in other niches, you’re going to bump into some other fellas and that’s the fact. But that’s not bad at all because you’ll still be able to apply that tactic to get good result. The hint here is this – if you’re going to buy another hot product, use it in some obscurer niche. Then you’ll have a home run winner.
Conclusion? Think smart…. stop thinking like a herd mentality.

*BUT* if the product is not the latest fad but based on real marketing principle, then it doesn’t matter how many people are using it. That’s the different from learning a tactic and a strategy.

Here’s the difference:

Strategy: Follow others to get Twitter followers through the concept of reciprocation.
Tactic: Use a software to follow others to get followers.

If you’ve find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan

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By the way, these are all of the hot products I saw being promoted (I haven’t bought or reviewed any of them):

Traffic Ultimatum

Rapid Mass Traffic

Auto Content Cash

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• Sunday Email #42 – The Truth About Internet Joint Ventures
• How I Make Money On Autopilot Every Month In A Non-Internet Marketing Niche
• Sunday Email #53: What I’ve Learn About Internet Marketing